Asiakaspalvelu ja markkinointi
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The Startup Growth Book : 50+ Proven Ways to Scale Your Business Without a Marketing Budget
Miller, Andrew LeeLifestyle Entrepreneurs Press 202150+ Proven Ways to Scale Your Business Without a Marketing Budget Marketing is consistently considered one of the main reasons that startups fail, and every year, tens of thousands...
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Mastering the Art of Oral Presentations: Winning Orals, Speeches, and Stand-Up Presentations
Stewart, John P.; Fulop, DonJohn Wiley and Sons, Inc. 2019 1. painosProven techniques to win over any audience and make any sale Mastering the Art of Oral Presentations is your expert guide to delivering memorable and effective speeches and presen...
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The Data Driven Leader: A Powerful Approach to Delivering Measurable Business Impact Through People Analytics
Dearborn, Jenny; Swanson, DavidJohn Wiley and Sons, Inc. 2017 1. painosData is your most valuable leadership asset—here's how to use it The Data Driven Leader presents a clear, accessible guide to solving important leadership challenges through human...
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Business Writing For Dummies
Canavor, NatalieJohn Wiley and Sons, Inc. 2017 2. painosBusiness writing that gets results The ability to write well is a key part of your professional success. From reports and presentations to emails and Facebook posts, whether you're...
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The Only Sales Guide You'll Ever Need
Iannarino, AnthonyPenguin Publishing Group 2016The USA Today bestseller by the star sales speaker and author of The Sales Blog that reveals how all salespeople can attain huge sales success through strategies backed by extensiv...
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Sell with a Story : How to Capture Attention, Build Trust, and Close the Sale
Smith, PaulAMACOM Books 2016Despite the high-tech tools available to salespeople today, the most personal method still works best. Through storytelling, a salesperson can explain products or services in ways...
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Behavioral Marketing: Delivering Personalized Experiences At Scale
Nussey, BillJohn Wiley and Sons, Inc. 2015 1. painosGrow revenue by leveraging behavioral marketing during your next campaign Behavioral Marketing guides you in using relatively new marketing tactics to grow revenue and create proce...
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Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content
Handley, AnnJohn Wiley and Sons, Inc. 2014 1. painosFinally a go-to guide to creating and publishing the kind of content that will make your business thrive. Everybody Writes is a go-to guide to attracting and retaining customers th...
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Conversion Code : Capture More Leads + Cover More Appointments = Close More Sales
Smith, ChrisWiley 2016"If you need more traffic, leads and sales, you need The Conversion Code." Neil Patel co-founder Crazy Egg"We've helped 11,000+ businesses generate more than 31 million leads and c...
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Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content
Handley, AnnJohn Wiley and Sons, Inc. 2015 1. painosFinally a go-to guide to creating and publishing the kind of content that will make your business thrive.Everybody Writes is a go-to guide to attracting and retaining customers thr...
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Hooked : How to Build Habit-Forming Products
Eyal, NirPenguin Books Ltd 2014THE INTERNATIONAL BESTSELLER WITH OVER 500,000 COPIES SOLD WORLDWIDE. IN 'HOOKED', NIR EYAL REVEALS HOW SUCCESSFUL COMPANIES CREATE PRODUCTS PEOPLE CAN'T PUT DOWN.'Hooked changed m...
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101 Amazing Facts about Wine
Goldstein, JackAndrews UK 2013 1. painosDo you know how much the most expensive bottle of wine ever auctioned sold for? Or how the production processes of red and white wine differ? What should you be doing when a waiter...
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Big Data Marketing: Engage Your Customers More Effectively and Drive Value
Arthur, LisaJohn Wiley and Sons, Inc. 2013 1. painosLeverage big data insights to improve customer experiences and insure business successMany of today's businesses find themselves caught in a snarl of internal data, paralyzed by in...
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The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly
Scott, David MeermanJohn Wiley and Sons, Inc. 2013 4. painosThe benchmark guide to marketing and PR, updated with the latest social media and marketing trends, tools, and real-world examples of success The New Rules of Marketing & PR, 4th E...
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The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly
Scott, David MeermanWiley 2013 4th ed.The benchmark guide to marketing and PR, updated with the latest social media and marketing trends, tools, and real-world examples of success The New Rules of Marketing & PR, 4th E...
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The New Rules of Marketing & PR : How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly
Scott, David MeermanWiley 2013 4. painosThe benchmark guide to marketing and PR, updated with the latest social media and marketing trends, tools, and real-world examples of success The New Rules of Marketing & PR, 4th E...
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Market your way to growth : 8 ways to win
Kotler, PhilipJohn Wiley and Sons, Inc. 2013 1. painosPhilip Kotler and Milton Kotler show you how to survive rough economic waters with the developed world facing slow economic growth, successfully competing for a limited customer ba...
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To Sell is Human : The Surprising Truth About Persuading, Convincing, and Influencing Others
Pink, Daniel H.Canongate Books 2013We're all in Sales now Parents sell their kids on going to bed. Spouses sell their partners on mowing the lawn. We sell our bosses on giving us more money and more time off. And in...
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The better mousetrap brand invention in a media democracy
Pont, SimonKogan Page 2013Advertising can be great. Great advertising, that is. Brands can live or die on the power of their advertising and the advertiser's role is to build better mousetraps. But why do w...
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Writing skills for public relations style and technique for mainstream and social media
Foster, JohnKogan Page 2012 Fifth edition.Public relations practitioners at all levels need to be able to communicate successfully in writing - not only to avoid misunderstandings but to attract and keep the attention of t...